Silver Travellers – are you understanding and reaching them?

Date published: 04 Apr 17

Silver Travel Training

  • Do you want to better understand the over 50s travel market and how to reach the different segments more effectively?
  • Would you like to carry out fast and cost-effective quantitative or qualitative research into this market in order to better understand its requirements and behaviour?
  • Would you or your team benefit from an interactive training programme tailor-made for your business?

If your answer to any of the above questions is yes, we have the solution!

Jane SilkWe’d like to introduce you to Jane Silk who looks after our Silver Travel Research & Training programmes, and offers a wide range of options for travel businesses.

Jane (MA Marketing) is a CIM Chartered Marketer and senior marketing professional, who has worked in marketing, branding and publishing for over 23 years. Jane is a specialist in communications, research, marketing and sales for the 50+ market, and an acknowledged expert on how to engage with the older generations – for many years she was director of Mature Times newspaper. She is frequently called on by national and local media as a key representative of her audience.

Find out more

For further information please contact Jane Silk on 07788 438736 or email

Silver Travellers

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