Silver Travel Advisor Research & Surveys for the Travel Industry

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Covid-19 Survey Reports – August 2020 and May 2020

Coronavirus Survey Findings May 2020

During the extremely challenging time from March 2020 onwards, Silver Travel Advisor conducted two surveys of its members to establish what attitudes to future travel might be, and to ascertain how older travellers felt the travel industry had dealt with the Covid-19 situation. The second report includes a comparison of the findings in August with those from May.

Read the second report, published August 2020

Read the first report, published May 2020

What our partners say:

"Thanks so much for the travel survey – there are some really great insights in there we shall be using for our planning." 
Lisa Warner, Director of Marketing, Cox & Kings
"I just wanted to thank you for sharing this survey report. It is insightful and really well constructed. Well done and thank you once again."
Michelle Laverick, Head of Marketing, HF Holidays

Silver Travel Industry Report

We publish an annual Silver Travel Industry report which brings together a wide range of research and statistics about the silver market. Each Autumn we conduct an in-depth survey amongst our members in order to find out exactly what travellers over 50 want from the industry for the future, how they take holidays and where they wish to travel. The results of this survey speak as the collective voice of Silver Travellers and are presented at a travel industry Breakfast Briefing early each year.

What the travel industry says:

“Many thanks for the EXCELLENT presentation by Silver Travel Advisor. I know these things take hours and hours of planning – but the result was a world class presentation, with a wide range of elements, balanced with the creative flair and panache that we expect from the Silver Travel Advisor Team. As ever, the stats made very interesting reading.”
Ted Wake, Managing Director, Kirker Holidays

“This annual report is an amazing analysis of the over 50s travel market and, as a company clearly focused on this demographic, is extremely useful. It helps us to understand better the underlying trends in order to sharpen our marketing and customer service.”
Mike Hall, Director of Marketing, Cruise & Maritime Voyages

"What a superb piece of research into this ever-increasing, dynamically changing, group of silver life-stylers. Every travel marketer should make this a priority read. I, for one, will be exploring particular issues and opportunities that come out of the report for our various products, programmes and brands."
Peter Stratton, Managing Director, Non-Cruise Division, Cruise & Maritime Travel Group

"It is so good to read such an excellent report that is so informative and opens up many new thoughts. Those involved should be congratulated. What the report does confirm most strongly is that there are many different marketing segment opportunities not just one single category label of 'old'."

Paul Foster, Paul Foster PR

Silver Travel Research and Training for your company

We are delighted to offer a customised range of training and research solutions, enabling your business to reach the older market more effectively.

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