Silver Travel Awards 2017

Drum roll at Silver Towers ...

This presidential waxwork had a narrow escape!

The voting has now closed! And so begins the grand count, so we can find out just which are your favourite travel companies, cruise lines and attractions: those who go the extra mile to provide exceptional service for the over 50s. You have voted in the thousands, so Award winners can be confident they are delivering what Silver Travellers want.

All those who voted were automatically entered into a prize draw to win a 13 night Saga Cruise, and the winner is Mary Stone from Oxford.

Aled JonesWe are really excited about this year’s Silver Travel Awards, where the Awards winners will be announced, as it will be taking place at Madame Tussauds on 8 June at 7pm, where guests can mingle with the famous waxworks. Aled Jones, of Classic FM and The Snowman fame, will be our illustrious host for the evening.

Carole Tidball from Silver Travel Advisor, said "I can certainly recommend the venue as suitable for older visitors and those with limited mobility". She visited recently to carry out an inspection, and produced a glowing report for us. 

Silver Travel AwardsThe Silver Travel Awards celebrate the best in travel for the over 50s and is voted for by you, members of the public. Last year’s winners were thrilled to be part of the occasion at the London Transport Museum and to have their excellence recognised. Voting this year has now closed and the results are eagerly awaited. They will be posted here on 9 June 2017.

Our sponsors

We are thrilled to have Saga Holidays as our Headline sponsors, with Wendy Wu Tours as our Gold sponsor.

Solos Holidays are joining us as a Silver sponsor and Shearings are the Bronze sponsor.

We are proud to be partnering with the Daily Mail and the Mail on Sunday, so look out for our ads in the press.

Read more about our sponsors

Headline Sponsor

Saga HolidaysNaomi Thornton, PR Manger from Saga Holidays: "We're absolutely delighted to be sponsoring the 2017 Silver Travel Awards.”
Saga offers holidays to suit a variety of travel styles – from a taste of adventure to something a little more laid back.

Gold Sponsor

Wendy Wu Tours“We are thrilled to be partnering with Silver Travel Advisor in support of the 2017 Awards”, Ben Briggs, Marketing Manager at Wendy Wu Tours.
Wendy Wu Tours provide inspirational trips to Asia, specialising in China, Vietnam, Cambodia, Laos, Myanmar and Japan.

Silver Sponsor

SolosAndrew Williams, Managing Director, is very pleased to continue sponsoring the Silver Travel Awards. With over 30 years creating holidays for those travelling alone, in the UK and around the world, award – winning Solos Holidays are at the fore-front of this special market.

Bronze Sponsor

Shearings HolidaysIt is with great pleasure that we announce Shearings Holidays as our Bronze Sponsor again this year. Shearings Holidays offer the very best in coach travel around the UK and in Europe.

Headline Media Sponsor

Mail AdvertisingPeter Davenport, Mail Advertising: "Daily Mail and Mail on Sunday readers took 17.8 million holidays and short breaks abroad in the last 12 months. With travel being so important to our readers we’re delighted to be sponsoring the 2017 Silver Travel Awards to celebrate the best travel players out there for the over 50s."

Drinks Reception Sponsor

Classic FMCelebrating 25 years of radio in 2017; Classic FM has been educating, inspiring, comforting and motivating listeners with the greatest music, delivered by passionate and knowledgeable broadcasters. One of Classic FM’s most well-travelled personalities; Aled Jones will be hosting the Silver Travel Awards 2017. He will be also be presenting the special 25th anniversary Classic FM award - recognising an iconic travel brand.


  • Best Overseas Destination is sponsored by Holland America Line

  • Best Ocean Cruise Line

  • Best River Cruise Line

  • Best Large Tour Operator is sponsored by Avis Car Rental

  • Best Cultural Tour Operator

  • Best City Breaks Tour Operator

  • Best UK Breaks Operator

  • Best accessible Travel Provider

  • Best Self-catering Accommodation

  • Best Car Rental company

  • Best Escorted Touring Operator (UK Tours)

  • Best Escorted Touring Operator (Europe & Longhaul Tours)

  • Best Rail Holiday Provider is sponsored by My InterRail

Exceptional Achievement Award

As in previous years, there will be a further award - The Exceptional Achievement Award which will be made to one individual as a lifetime recognition of support for the mature traveller. The winner of this award is determined by a panel of senior figures from the travel industry.

Read about the nominees for the 2017 Exceptional Achievement Award

Read about the Exceptional Achievement Award 2016

Watch the video from the 2016 Awards

New for 2017: Classic FM 25 Year Anniversary Travel Company Award

Classic FMClassic FM celebrates 25 Years of delivering the world’s greatest music in 2017 and to mark this special anniversary, Silver Travel Advisor is delighted to be partnering with them in an additional award to recognise the Best Travel Company with at least 25 years’ experience of creating great holidays for their customers. This Award will be judged by a panel of travel experts.

Read more about our sponsors

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