Advertise on Silver Travel Advisor

"Silver Travel are consistently in our top ten referrals online, so we can see your members really respond and like our products!"
Hannah Garcia, Partnerships, HF Holidays

Silver Travel Advisor offers a unique opportunity to reach a growing and active community of mature travellers, and we are proud to work with a selection of travel partners who are committed to service, quality and value for money, and whom we can recommend with confidence to our many thousands of members and visitors.

Our website is complemented by our regular newsletters, our printed Silver Traveller magazine which is published twice each year, and our weekly Silver Travel radio show, broadcast on Age UK’s The Wireless.

We also have an active social media presence on both Facebook and Twitter @silvertravelad.

Our annual Silver Travel Awards are fast becoming an industry fixture, held each year in central London.

  • 2015 Awards at the Natural History Museum, hosted by Jennie Bond
  • 2016 Awards at the London Transport Museum, hosted by Amanda Redman
  • 2017 Awards at Madame Tussauds, hosted by Aled Jones from Classic FM
  • 2018 Awards at the National Portrait Gallery, hosted by John Suchet from Classic FM
  • 2019 Awards at BAFTA, hosted by Dame Esther Rantzen

We publish an annual Silver Travel Industry report which brings together a wide range of research and statistics about the silver market.

Read the 2017 Edition
Read the 2018 Edition
Read the 2019 Edition
Read the 2020 Edition

“This annual report is an amazing analysis of the over 50s travel market and, as a company clearly focused on this demographic, is extremely useful. It helps us to understand better the underlying trends in order to sharpen our marketing and customer service.”
Mike Hall, Head of Marketing, Cruise & Maritime Voyages

"What a superb piece of research into this ever-increasing, dynamically changing, group of silver life-stylers. Every travel marketer should make this a priority read. I, for one, will be exploring particular issues and opportunities that come out of the report for our various products, programmes and brands."
Peter Stratton, Managing Director, Non-Cruise Division, Cruise & Maritime Travel Group

"It is so good to read such an excellent report that is so informative and opens up many new thoughts. Those involved should be congratulated. What the report does confirm most strongly is that there are many different marketing segment opportunities not just one single category label of 'old'."
Paul Foster, Paul Foster PR

Mature Marketing AwardsWe are proud winners of the runner-up award at the 2017 Mature Marketing Awards for our Digital Campaign with Inghams.

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"The results of this campaign exactly matched the goal – to provide a quick uplift in interest and bookings, at a crucial time in our calendar year. It was excellent to approach Silver Travel Advisor with our business requirement, and get such immediate and effective results. We are delighted and would do exactly the same again, in the future."
Louise Newton, Group Head of Marketing, Hotelplan Ltd

Read testimonials or browse a full list of our partners.

If you are interested in becoming a partner with Silver Travel Advisor, and reaching our growing community of Silver Travellers, please contact us at [email protected] and one of our team will get in touch to discuss your individual requirements.

Silver Travel Training & Research

We are delighted to offer a range of training & research solutions, enabling your business to reach the older market more effectively.

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Videos & photography with Great Escapations

Our friends at Great Escapations offer high quality and cost-effective travel photography & videos.

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Meet the Silver Travel Team